Iams presents Waylons Journey

Director of Photography

We worked with IAMS to get a giant dog balloon ‘stuck’ between two buildings in Chicago in the lead up to the city’s Thanksgiving parade. The traffic-stopping spectacle was designed to show Americans that too much weight can stop dogs from doing all the things they love.

The project was born from an alarming stat: 59% of America’s dogs are overweight or obese, putting them at risk of diabetes, heart disease and a premature death. But less than a third of affected dog owners realise their furry friend is overweight. We needed to draw attention to the issue in a BIG way, and make it easy for dog owners to take action.

Team:

Directed By Jeff Andrew

Director Of Photography: Shai Ben-Dor

RI Gaffer: Jake Liotine

LA Gaffer: Skylar Bocciolatt

Assistant Camera: Wesley Diaz

Produced By Joel Wilson, Brook Lagan

Agency/Production: Adam & Eve DDB London

Rhode Island G&E: Matt Frazer Productions

Post-Production: Absolute London